Ashling Sui

About me

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Hey I am Ashling, AI builder with consulting and big tech product & strategy background. Made in China, operating in SF.


Currently an incoming MBA Candidate at Berkeley Haas, I specialize in 0→1 product development. My superpower is sitting at the intersection of business logic, user pain points, and engineering execution.

Recent Highlights

  • Meituan: Launched three 0→1 products. Partnered with engineering to scale a B2B Digital Employee to 4,700+ merchants and an AI Sales Agent that drove ¥30M across 10M+ stores.
  • Deloitte Digital: Senior Consultant, fast-tracked 2 years ahead of typical timeline. Led the full product lifecycle for a national enterprise banking CRM, boosting sales efficacy by 25%.
  • GTM Strategy: Led cross-functional alignment for Hilton's co-brand credit card launch in China.

I speak SQL, Python, and Mandarin. I translate user pain into business value into engineering reality.


Meituan
Senior, Product Strategy at Meituan
2024 – 2026
Scope
Shipped an AI search chatbot, an SME enterprise agent, a service-provider marketplace, and an AI sales voice agent across Meituan's 10M+ store network
Focus
Agent routing architecture, pricing, and GTM for B2B and B2C AI products
Impact
$3.21B GMV supported, agent grown to $460K ARR, 110K DAU in 10 months
Meituan
Senior, Corporate Strategy at Meituan
2023 – 2024
Scope
Led platform expansion into fitness/wellness and a SaaS partnership decision; grew team from 14 to 30
Impact
$6M in whitespace GMV identified; scaled SaaS partnership to 500K+ merchant adoptions in a year
Deloitte
Senior Consultant / Consultant, Digital Transformation at Deloitte
2020 – 2023
Industry
Retail banking CRM, Hilton co-brand card launch, global staffing systems
Scope
Led 15 engineers and designers through PRDs and UAT for enterprise CRM and staffing-system rollouts
Result
Fast-tracked promotion, 2 years ahead of typical timeline
UC Berkeley
MBA Candidate at UC Berkeley Haas School of Business
Aug 2026 – May 2028
Focus
AI product strategy, exploring senior AI PM roles
Building
Personal AI projects: resume builder, alumni matrix, museum voice agent
University of Pennsylvania
B.A. International Relations, History of Art at University of Pennsylvania
2016 – 2020
Honors
Magna Cum Laude; Minor in Consumer Psychology

Tinkering with AI

…to solve personal problems

…just for fun

Writings

From Consulting to AI Products
September 2026

Three years of MECE trees and PRDs taught the same skill twice — but product's feedback loop, shipping to millions instead of handing off a deck, is a faster and less forgiving teacher.

A Three-Layer Architecture for AI Reporting Skills
January 2026

A design pattern for AI-generated business reports: separate the data layer, the analysis-standards layer, and the presentation layer so that a metric's definition only has to change in one place, not five.

CatMemory: Designing an Agent Memory System That Isn't Just Retrieval
December 2025

Why a vector database plus RRF reranking gives you a search engine, not a memory system — and the five-level architecture I designed to give agents time-aware, causally-linked, self-compressing memory instead.

Taobao's AI Universal Search: A Business Teardown
November 2025

Taobao's bet that an AI search agent can win back the fuzzy, high-consideration queries it's been losing to Xiaohongshu and Douyin — and why its first gray-test results came in well short of target.

Alibaba 1688 Digital Employee: A Business Teardown
October 2025

How 1688 built an AI 'digital employee' for its long-tail B2B merchants — the memory architecture behind it, the team structure that shipped it, and why an 'invisible' AI experience beat a configurable one for this audience.

Service & Retail AI Watch, Issue 3: Agent Accountability Boundaries and Value Anchors
September 2025

Why enterprise agents built by the business itself get judged on outcomes (revenue, GMV, conversion) while agents sold by SaaS vendors get judged on usage — a metrics teardown across Alibaba's AIBD, 1688, customer-service agents at three major platforms, and a half-dozen B2B sales-agent startups.

Service & Retail AI Watch, Issue 2: LLM Training Paradigms and Enterprise Strategy
June 2025

A plain-language walkthrough of how large language models are actually trained — pretraining, SFT, and RL — paired with a framework for how enterprises of different sizes should choose their own LLM strategy, illustrated with real deployments from Bloomberg, an ed-tech company, and retail chains.

Service & Retail AI Watch, Issue 1: 2B Agents and Memory Capability
May 2025

A survey of how 2B agents are landing across e-commerce, advertising, and local services, paired with a deep dive into agent memory — why B2B, enterprise, and consumer users each demand a completely different memory experience.